Posts Tagged ‘selling’

Stop telling, start selling

  Neuroscience explains why no one likes being told! When sales people tell clients about their product, “pitching” facts and figures, the client has to use their logical brain to process […]

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Deadly sales sin No.1 – lessons from neuroscience

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Putting the salesperson back in the driving seat

“If you are the buyer, should you undermine the confidence of the salesperson by making a ridiculously low counter-offer”? I was recently asked this at the end of giving a […]

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