Posts Tagged ‘selling’

Stop telling, start selling

Neuroscience explains why no one likes being told! The reason lies in our evolutionary heritage. Our emotional brain is 200 million years old and is responsible for our flight fight […]

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Deadly sales sin No.1 – lessons from neuroscience

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Putting the salesperson back in the driving seat

“If you are the buyer, should you undermine the confidence of the salesperson by making a ridiculously low counter-offer”? I was recently asked this at the end of giving a […]

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