Posts Tagged ‘neuroscience’

Do what I say, not what I do! The neuroscience of hypocrisy

Have you ever wondered why a sad film makes you cry? Or why a tense drama has you on the edge of your seat?   The reason is: mirror neurons! […]

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How to apply neuroscience to boost your sales – 3 top tips

Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Why am I this way? How can I be more like Richard Branson?

“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

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The science of optimism and how it affects your resilience

Resilience: bouncing back from life’s adversities Some people seem to deal with whatever is thrown at them. Deadlines, back-to-back meetings, long hours, presentations, staff issues, even family demands. They take […]

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