Posts Tagged ‘Mindset’

How to apply neuroscience to boost your sales – 3 top tips

Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Why am I this way? How can I be more like Richard Branson?

“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

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Why SMART goals aren’t so smart

Did you know, 80% of our performance and decision-making is governed by emotion? Astonishing isn’t it? If you are in any doubt about this, just look at advertising campaigns such as […]

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Goal-setting that works!

Research shows that traditional goal-setting is ineffective In our search for a method of goal-setting that taps into the emotional brain, we have developed an alternative to SMART goals (click […]

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