Posts Tagged ‘Mindset’

Do what I say, not what I do! The neuroscience of hypocrisy

Have you ever wondered why a sad film makes you cry? Or why a tense drama has you on the edge of your seat?   The reason is: mirror neurons! […]

Read More

How to apply neuroscience to boost your sales – 3 top tips

Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

Read More

Why am I this way? How can I be more like Richard Branson?

“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

Read More

Why SMART goals aren’t so smart

Did you know, 80% of our performance and decision-making is governed by emotion? Astonishing isn’t it? If you are in any doubt about this, just look at advertising campaigns such as […]

Read More