Gut instinct – to trust or not?

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How much should we really just ‘go with our gut feelings’? As part of day-to-day living we have to process huge amounts of complex information from the world. To cross […]

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Do what I say, not what I do! The neuroscience of hypocrisy

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Do what I say, not what I do

Have you ever wondered why a sad film makes you cry? Or why a tense drama has you on the edge of your seat?   The reason is: mirror neurons! […]

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The praise to criticism ratio: get it right!

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Are YOU guilty of dishing out more criticism than praise? Everyday my phone reminds me to pay someone a compliment. I started this habit after much research into how people respond […]

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How to apply neuroscience to boost your sales – 3 top tips

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Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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