Deadly sales sin No.1 – lessons from neuroscience

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Why pitching doesn't work

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Why am I this way? How can I be more like Richard Branson?

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“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

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Management – are you being too harsh or permissive?

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Blame

Managers often fall into the trap of being either too harsh or too permissive. Both of these traits are due to an imbalance in management style. The secret of effective […]

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Why SMART goals aren’t so smart

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Did you know, 80% of our performance and decision-making is governed by emotion? Astonishing isn’t it? If you are in any doubt about this, just look at advertising campaigns such as […]

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