The praise to criticism ratio: get it right!

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Are YOU guilty of dishing out more criticism than praise? Everyday my phone reminds me to pay someone a compliment. I started this habit after much research into how people respond […]

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How to apply neuroscience to boost your sales – 3 top tips

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Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Deadly sales sin No.1 – lessons from neuroscience

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Why pitching doesn't work

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Why am I this way? How can I be more like Richard Branson?

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“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

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