Archive for the ‘Sales’ Category

How to apply neuroscience to boost your sales – 3 top tips

Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Stop telling, start selling

Neuroscience explains why no one likes being told! The reason lies in our evolutionary heritage. Our emotional brain is 200 million years old and is responsible for our flight fight […]

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Deadly sales sin No.1 – lessons from neuroscience

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Lifting Your Sales – Keep it Simple!

  If you’re like me, when you get into a lift (or elevator if you’re American) you have to stop and think (perhaps only for a second) which button to […]

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