Archive for the ‘Neuroscience’ Category

Stop telling, start selling

  Neuroscience explains why no one likes being told! When sales people tell clients about their product, “pitching” facts and figures, the client has to use their logical brain to process […]

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The inner game of work – creating an engagement culture

Timothy Gallwey, regarded by many as the father of coaching, wrote The Inner Game of Tennis in 1974.  He later demonstrated how the same fundamentals apply to getting the best […]

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How to throw away money & wreck relationships – sins of negotiation

Know your neuroscience! Understand how your brain works under pressure and the impact it has on your negotiation performance and decision-making ability. Use my tips to avoid throwing away money […]

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