Stop telling, start selling

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Stop telling, start selling

  Neuroscience explains why no one likes being told! When sales people tell clients about their product, “pitching” facts and figures, the client has to use their logical brain to process […]

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The science of optimism and how it affects your resilience

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Resilience: bouncing back from life’s adversities Some people seem to deal with whatever is thrown at them. Deadlines, back-to-back meetings, long hours, presentations, staff issues, even family demands. They take […]

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Gut instinct – to trust or not?

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How much should we really just ‘go with our gut feelings’? As part of day-to-day living we have to process huge amounts of complex information from the world. To cross […]

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Do what I say, not what I do! The neuroscience of hypocrisy

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Do what I say, not what I do

Have you ever wondered why a sad film makes you cry? Or why a tense drama has you on the edge of your seat?   The reason is: mirror neurons! […]

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