Do what I say, not what I do! The neuroscience of hypocrisy

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Do what I say, not what I do

Have you ever wondered why a sad film makes you cry? Or why a tense drama has you on the edge of your seat?   The reason is: mirror neurons! […]

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The praise to criticism ratio: get it right!

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Are YOU guilty of dishing out more criticism than praise? Everyday my phone reminds me to pay someone a compliment. I started this habit after much research into how people respond […]

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How to apply neuroscience to boost your sales – 3 top tips

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Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Stop telling, start selling

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Neuroscience explains why no one likes being told! The reason lies in our evolutionary heritage. Our emotional brain is 200 million years old and is responsible for our flight fight […]

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