Stop telling, start selling

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Neuroscience explains why no one likes being told! Neuroscience reveals that we make decisions with our 500 million year old emotional brain rather than our newer thinking brain (40 thousand years […]

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How to apply neuroscience to boost your sales – 3 top tips

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Neuroscience reveals the real decision maker The latest neuroscience research shows that it is our “emotional” brain that is the real decision-maker – we make decisions emotionally, then justify them rationally. […]

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Deadly sales sin No.1 – lessons from neuroscience

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Why pitching doesn't work

Why pitching doesn’t work! The human brain is designed to solve problems. For example, if we can solve the problem of how to find food during a harsh winter, this […]

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Why am I this way? How can I be more like Richard Branson?

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“You’re good with your hands” my parents told me when I was a young boy… “and your brother’s the intelligent one”. What this spelt out to me was that I […]

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